To start off a project, I will gather information from you about your business, objectives, competitors, inspirations, and audience. From there, I will conduct my own research and analyze your competitive market to inform the strategy phase.

Good design should always meet a goal – that’s why strategy comes first. If we can get the big picture right, the design part will come together more easily. In this stage, we’ll figure out what your unique goals and values are, and how intentional design can best serve them.

With creative direction, t’s all about being on the same page. Let’s establish the overall visual and strategic approach.

We want to get the tone, style, mood, key references, etc. just right! This is usually achieved with a mood board.

Here’s where the magic happens! With our strategy and creative direction in mind, I will come up with some initial designs for you to look at. Once we hone in the right design concept for your business, I will continue to refine until I have a polished product for you to review.

While I’ll try to get it just right the first time, chances are we’ll need to make a few tweaks. After we perfect the design, your files will be delivered to your inbox! Voila!

The fun part! I will send you the final design files in your desired format, as well as a guide on how best to implement the designs on your socials, web page, etc.