Matcha’s Bakery

Context

Morgan created a home bakery with the yummiest and most creative cookie recipes in the Denver metro area. As her client base increased, she wanted to legitimize her business by having a logo that felt just as sweet as her baked goods!

Challenge

Morgan’s cute pup is named Matcha, and so is her bakery! Vivian wanted to make sure that viewers didn’t immediately think “cafe that sells matcha” when they looked at Morgan’s branding.

Approach

Wanting a home-baked feel for Morgan’s home bakery, Vivian opted for a hand-drawn logo depicting Morgan and Matcha.