Context

After seeing some of Vivian’s recent branding work, Karissa reached out for a refresh of her Denver-based catering business.

Problem

Karissa was working with an outdated logo that was created in Canva years prior. The logo files became buried in her computer over time and – since the logo never felt like her – Karissa wasn’t excited about the idea of finding them.

Approach

Vivian got to know Karissa and her business through various discovery calls and meetings. While Karissa knew that her old logo didn’t feel right for the brand, she didn’t know exactly what she wanted. With the right questions, Vivian was able to identify the right direction to take the logo in.